JOB DESCRIPTION
POSITION TITLE: Program Marketing Specialist
DEPARTMENT: Employer Engagement & Partnerships
COMPANY: Skills for Change
LOCATION: 791 St. Clair Ave West, Toronto ON
REPORTS TO: Manager, Employer Engagement & Partnerships, and Program Marketing
CONTRACT TYPE: Permanent (Union)
HOURS: 35 hours per week (Monday- Friday)
RATE: $22.78
START DATE: Immediate
APPLICATION DEADLINE: Open until filled

GENERAL ACCOUNTABILITY:
With 40 years of operations, Skills for Change is a highly respected non-profit charity with a province wide reputation for pioneering programs that respond to shifting immigration and workplace trends and lead to employment. We offer a range of accelerated programs including mentoring, employment, settlement, language training together with specialized programs for skilled trades, women, and youth. We have 5 locations across the GTA and Southwest Ontario and serve 16,000 clients annually.

PROGRAM NATURE AND SCOPE:
The support and needs of newcomers are constantly changing. As Skills for Change continues to support newcomers and meet their evolving needs, it is imperative that we build upon innovative ways to serve them. The Program Marketing Specialist is able to establish meaningful and sustainable relationships with existing and new employers, corporations and cross-sector leaders who can provide our clients with opportunities to build their skills, knowledge and networks so that they can be successfully integrated into Canadian job market. The Program Marketing Specialist will focus designing events, marketing and building and maintaining key employer relationships to support our Employment Services. Employment Services at Skills for Change is designed to provide job seekers with industry-specific technical and soft skills training, mentorship and employment opportunities to give them the right tools to be successful in their careers in Canada. Employment Services includes specialized training programs and employment supports through Employment Ontario.

THE IDEAL CANDIDATE:
• Has an understanding of and sensitivity to barriers experienced by newcomers, refugees, immigrants and underserved communities.
• Has strong presentation, verbal, visual and written communication skills with Proficiency in Microsoft Office Suite (Word, Excel, Publisher, PowerPoint)
• Has experience in developing various outreach tactics to market programs to specific target groups.
• Demonstrated excellent relationship management, stakeholder engagement & customer service skills.
• Has working knowledge of Salesforce, EOIS-CaMS and is adept with virtual communication software and tools (Zoom, Google Meets etc)
• Possess exceptional strategic and critical thinking, analytical skills and conflict resolutions skills.
• Is a team player who thrives in a collaborative environment with the ability to take initiative and function independently.
• Possess recruitment and/or talent management experience.
• Has superb organization skills, can manage projects and work well under pressure and tight deadlines.
• Ability to work a flexible schedule, evenings, and weekends on occasion, and move between our various locations as required.

DUTIES AND RESPONSIBILITIES:
• Develop and implement an employer outreach strategy that is specific to various industries to support SfC’s Employment Services clients;
conduct needs assessment of employers; Identify issues; set goals; create a list of relevant stakeholders; generate employment leads.
• Develop industry-specific employer-led events and workshops based on client base and labour market industry needs. Events include
(but not limited to) recruitment/hiring fairs, employers for group mentoring and the working-in panel series where employers share valuable
insights about their career field.
• Contribute to the comprehensive marketing and outreach plan to promote employer events and job opportunities – including working
on social media campaigns.
• Develop and maintain contacts with external agencies for purposes of referrals and networking and employers to facilitate employment
opportunities; schedule meetings and presentations.
• Liaise with SfC’s Employment Services staff to identify and support employer-specific workshop development.
• Attend relevant community meetings; participate in relevant councils, roundtables and committees
• Measure and report on the performance of all outreach, marketing and assess impact
• Actively contribute to business planning and performance monitoring to support agreement and delivery of program/agency targets
• Develop and maintain a collaborative relationship with different functional groups
• Maintain employer files, update employer information on Funders’ and Agency required databases (EOIS-CaMS and Salesforce)
• Participate in the evaluation of the program’s effectiveness and present solutions to enhance service effectiveness on an ongoing basis and as part of the larger agency service system
• Participate in team meetings, staff meetings, and all other board and committee meetings as required
• Handle all other duties as assigned by Management

SKILLS, EDUCATION & ATTRIBUTES:
• Bachelor’s Degree, preferably in marketing or communications
• Minimum of 2-5 years of experience in non-profit program marketing, communications or related field ⁄ Minimum of 2 years of experience
working with employers on recruitment.
• Strong presentation, verbal, visual and written communication skills with Proficiency in Microsoft Office Suite (Word, Excel, Publisher, PowerPoint)
• Knowledge of Salesforce and EOIS-CaMS is an asset ⁄ Strong strategic thinking and analytical skills
• Team player with the ability to take initiative and function independently
• Excellent organizational skills and ability to manage projects and meet deadlines
• Ability to work under pressure and prioritize tasks
• Sensitivity to and understanding of barriers to newcomers
• Keen eye for detail and ability to multi-task
• Customer service oriented: Ability to deal with people tactfully, diplomatically, and professionally at all times
• Ability to work a flexible schedule, working days, evenings, and weekends, and move between our various locations on a regular basis

PLEASE SEND YOUR APPLICATIONTO: hr@skillsforchange.org

As part of our commitment to diverse & inclusion racial justice and reconciliation, Skills for Change encourages applications from those who identify as Black, Indigenous, people of color, and other under-represented communities. Skills for Change offers accommodation for applicants with disabilities in each stage of the hiring process. If you are contacted regarding a job opportunity, please advise if you require accommodation. This document is available in alternate format on request. We thank all applicants for their interest in this position however only those selected for an interview will be contacted.