JOB CLASSIFICATION: Program Marketing Assistant

DEPARTMENT: Corporate Communications & Stakeholder Engagement

COMPANY: Skills for Change

LOCATION: 791 St. Clair Ave West, Toronto ON (Hybrid)

REPORTS TO: Manager, Program Marketing and Communications

CONTRACT TYPE: Contract (Unionized)

HOURS: 20 hours per week (Monday-Friday, with occasional evening and/or weekend hours)

RATE: $ 18.45

START DATE: ASAP

END DATE: March 31, 2025

GENERAL ACCOUNTABILITY:

With 40+ years of operations, Skills for Change is a highly respected non-profit charity with a province-wide reputation for pioneering programs that respond to shifting immigration and workplace trends and lead to employment. We offer a range of accelerated programs including mentoring, employment, settlement, language training together with specialized programs for skilled trades, women, and youth. We have 5 locations across the GTA and serve 16,000 clients annually.

PROGRAM NATURE AND SCOPE:

The support and needs of newcomers is constantly changing. Skills for Change is seeking a Program Marketing Assistant who will be responsible for supporting the day-to-day execution of marketing activities within the Program Marketing portfolio, assisting with digital communications, website design and development, market research and general program support for the Program Marketing team. Reporting to the Manager, Program Marketing and Communications, the incumbent will support the organization’s marketing and communications projects. The successful candidate will experience a fast- paced learning environment and will work closely the Program Marketing to analyze marketing data and metrics to develop engaging campaigns and strategies to drive web traffic to our employment programs. These campaigns require you to write compelling content for online outreach and advertising and create attractive promotional materials, with the primary goal of increasing our brand recognition and awareness for employment programs.

DUTIES AND RESPONSIBILITIES

◉ Conduct market research and gather and analyze consumer behavior data

◉ Analyze digital marketing trends

◉ Generate reports on marketing metrics

◉ Support online and digital media activities and plans

◉ Design promotional and marketing materials

◉ Generate ideas and present creative options to elevate marketing materials

◉ Help plan program features and initiatives by providing a design perspective

◉ Design, update and maintain existing web content

◉ Provide general administrative support and contribute to projects as assigned by Manager

ASSETS BUT NOT REQUIRED:

◉ Knowledge and experience with email marketing service such as Mailchimp, Constant Contact, as well as other digital tools like Eventbrite, Salesforce and Hootsuite.

SKILLS, EDUCATION & ATTRIBUTES:

◉ Post-secondary education in advertising, communications, digital media, online social community engagement is required

◉ Proven experience in marketing, event administration and/or support functions

◉ Knowledge in social analytics tools, online marketing channels and data-driven experience

◉ Experience results tracking, analysis and reporting

◉ 2+ years of experience in Marketing, Graphic Design and 2+ years using Adobe Creative Suites and InDesign software required

◉ 2-3 experience in marketing technology application (social media platforms, google analytics), SEO, and Facebook advertising platform is required

◉ The ability to write clearly and concisely, and a commitment to accuracy and detailed oriented quality work

◉ Strong communications skills, both verbal and written with proven experience in writing, with the ability and experience writing for website and blogs as well as copywriting for advertising

◉ The ability to manage multiple priorities and competing demands, and must possess excellent organizational and time management skills

◉ The ability to work both independently and as part of a team and perform tasks under minimal supervision

◉ Ability to work under pressure and to adhere to project deadlines, prioritizing tasks accordingly

◉ Sound judgment and professional demeanor in all engagements

◉ Creative approach to marketing and proactive approach to solving problems and finding solutions

◉ A commitment to Skills for Change’s work and mission of helping immigrants and refugees and interest in immigrant issues and services

PLEASE SEND YOUR APPLICATION TO: hr@skillsforchange.org

Skills for Change provides learning and training opportunities for immigrants, refugees and equity seeking groups to access and fully participate in the workplace and wider community to persons with disabilities to newcomers to Canada (including refugees) to Indigenous peoples to members of a visible minority to children or youth to seniors to the LGBTQ2 community. Skills for Change offers accommodation for applicants with disabilities in each stage of the hiring process. If you are contacted regarding a job opportunity, please advise if you require accommodation. This document is available in alternate format on request.

We thank all applicants for their interest in this position, however only those selected for an interview will be contacted.